Momentum Worldwide Launches Connected Consumers: Experiences Without Barriers Study
Momentum Worldwide launches its 'Connected Consumers: Experiences Without Barriers' study. The study highlights the significant accessibility challenges that disabled people face at large-scale events, re-enforcing the need for more inclusive experiences.
The study includes actionable insights on how to make events more accessible and the positive impact this can have on brands.
Highlights include:
- Consumer Loyalty: 84% of consumers are more likely to support accessible brands.
- Perceived Quality: 71% believe accessible brands offer higher-quality products and services.
- Profitability: 80% agree that focusing on accessibility can boost a company's bottom line.
Check out the study here.
