MODCo Tapped for Rebecca Taylor Campaign

New York City-based branding agency, MODCo Creative, has developed a new advertising campaign for women’s fashion brand, Rebecca Taylor.

 

For Spring/Summer 2013, this will be the first time that Rebecca Taylor has hired a branding agency to create and execute a full-scale ad campaign in the U.S.

 

The new concept – “Color Bomb” – is a celebration of the Spring/Summer 2013 Rebecca Taylor collection and customer, existing and new. MODCo set out to bring to life the New Year and new season’s emotional optimism through an abstract veil of color. This strong backdrop conveys a modern message to Rebecca Taylor’s fan base.

  

Rebecca Taylor is known for providing the eternally evolving girl with fresh, feminine clothing to complement and refine her individual sense of style. The “Color Bomb” Spring Summer 2013 campaign evokes that uniqueness and strength balanced by accessibility and dreaminess; a perfect spot in the contemporary women’s designer marketplace.

 

The campaign will launch online and out-of-home on February 1. MODCo will be handling both the creative development and the media buy for the campaign.