M&M Candy Crew Gets Red Some Screentime in Amazon MGM Studios Partnership

M&M'S have always been the perfect match for holiday and movie nights, so it's only fitting they’ve partnered with T&Pm and Amazon MGM Studios' holiday action film, 'Red One', hitting theatres nationwide November 15th.   

But Red is feeling left out – and he's not having it! Obviously, there's been a mistake because there is no 'Red One' without Red, right? Now, the whole spokescandy crew is on a mission to get him the screentime he deserves. Sure, he hasn't cracked the cast list yet, but that's showbiz!    

Here's how Red has pulled out all the stops to get movie fans and M&M's lovers on his side:   

• Red hijacks the 'Red One' trailer by superimposing himself into it

• Red adds himself and M&M'S to the movie poster

• Red pleads his case to the stars of 'Red One' – Dwayne 'The Rock' Johnson, Chris Evans and J.K. Simmons 

“As the most talked about candy brand in entertainment, partnering with a soon-to-be holiday classic was a natural fit for the brand,” said chief brand officer of Mars Wrigley, Rankin Carroll. “And considering our spokescandies are more recognisable than Santa, we enlisted the help of our crew, led by our beloved Red, to spread joy, M&M’S, and colourfully fun experiences throughout the holiday season.”