MISSION Group Names Nelson Schmidt Inc. as US Affiliate Under MISSION Hubs Program

The MISSION Group, creator of Work That Counts, comprising a group of digital marketing and communications Agencies delivering real, sustainable growth for its clients, has named US marketing agency Nelson Schmidt Inc. as the first Affiliate in its MISSION Hubs Program, designed to strategically expand the Group’s global footprint and capabilities within regional markets. 

Founded in 1971, Nelson Schmidt is an award-winning leading global considered purchase marketing agency, based in Milwaukee, Wisconsin, with an impressive roster of international clients, including MAYTAG, Whirlpool and LiuGong North America. The agency focuses on influencing consumer and business buyer behaviours as they research options, compare features, and calculate benefits along complex buying journeys, from the Midwest, across the US, and internationally. 

MISSION Hubs is an agency ecosystem with MISSION at its heart, connected to a series of Affiliates and Partners from around the globe. The Program provides MISSION with extended access to new markets and revenue streams through trusted relationships. At the same time, Affiliates and Partners gain access to agencies across 17 countries and 27 cities and the MISSION Advantage portfolio of strategic services including media, data and analytics, AI and production.  

Paul Squirrell, director of the MISSION Affiliate Network said, “When you meet an agency that has the tagline, We Deliver Customers, you have to work with them, and this affiliation will enable us to share success through a mutually rewarding and creative approach to business. We share many values and one goal - delivering better global marketing services and ultimately better business outcomes to international brands,” 

Dan Nelson, jr., president and CEO of Nelson Schmidt, said, “Being invited to become the first MISSION Affiliate agency is an honour, one which allows us to further expand our global marketing capabilities for our clients. Partnering with The MISSION Group offers global marketers a more effective and efficient means of satisfying their international marketing requirements.”