Mirinda and Dentsu Vietnam Say Drop the Old Grudges This Tet

Tet is the time of the year when the Vietnamese clean and tidy up their homes to welcome a new year. Yet, in the midst of that, people often forget that their hearts need to be treated the same, where old 'grudges' are dropped and the heart is open for a joyful celebration filled with love. 

Dentsu Creative Vietnam’s 'Drop the old grudges – Open your heart for Tet’ for Mirinda brings this idea to life, with a strategic shift from 'fun' to 'joy', featuring an all-inclusive family and celebrating connections that last.