MINI Roadster Takes To The Streets Of Istanbul
The MINI Roadster Convertible takes to the streets of Istanbul in its latest adventure.
MINI adds Turkey to its roster of unconventional locations, in the New MINI Roadster: Cliffhanger - 'Another Day. Another Adventure'. After Rio, Iceland and Hong Kong, MINI and BSUR Amsterdam have chosen the narrow and colourful streets of Istanbul to showcase the new convertible car.
To view the episode, click on the link beneath:
In this spot, we see driver and passenger on their way to a wedding. As they lose their way the MINI Roadster convertible ends up teetering on the edge of an unfinished bridge. To prevent plunging into the water below, the driver and passenger start tossing belongings out of the car, including a wallet and the wedding cake. In a moment of genius the driver lowers the spoiler, which in turn lowers the car back onto the bridge. A few seconds later, a helpful old man who has been fishing nearby, walks over to the car and hands back the wallet. Which tips the balance once again.
With music from Turkey's legendary singer Orhan Gencebay, singing 'Hayat Kavgasi', 'Another Day. Another Adventure' is steeped in the sounds and sights of Turkish culture.
Client: BMW, MINI International
Piera Kaempf: MINI International Advertising Campaign
The new MINI Roadster. Another Day. Another Adventure.
Agency: BSUR
Executive Creative Director: Jason Schragger
Creative Director: Genevieve Hoey
Art Director: Salvatore Gullifa, Simon Johnson
Copywriter: Karl Dunn, David Govier
Client Service Director: Mia Drexl-Schegg
International Account Supervisor: Paula Atwell
Account Manager: Anita Moeller
Strategy Director: Jeffre Jackson
Strategic Planner: Chris Alders
Executive Producer: Oscar Thomas
Production Company: Pony Show Entertainment
Director: Peter Berg
Executive Producer: Susan Kirson
Producer: Fern Martin
Director of Photography: Tobias Schliessler
Art Director: Neil Spisak
Production Service: FPS Productions, Istanbul
Executive Producer: Alihan Karagul
Editorial House: Rock Paper Scissors, Los Angeles
Editor: Damion Clayton
Executive Producer: Carol Lynn Weaver
Producer: Jonlyn Williams
Assistant Editor: William Butler IV
Colour Correct: Company 3, Los Angeles
Colourist: Stefan Sonnenfeld
VFX: Kilt Studios, Los Angeles
Creative Director: Andy Mac
Executive Producer: Matthew McManus
Music Supervision: Patrick Oliver, Bullet
Artist: Orhan Gencebay
Track: Hayat Kavgasi
Label: Kervan Plak / Nublu Records
Sound Design: Machine Head
Sound Designer: Stephen Dewey
Mix House: POP, Los Angeles
Mixer: Mitch Dorf
