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MindsEye's Brad Lubin Captures Best and Worst Case Scenarios for Mentos

24/05/2017
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BBH launches playful new spot for the US market

MindsEye director Brad Lubin has directed this new playful spot for Mentos US. The advert, set on a plane, shows how the fresh minty taste of Mentos will help you in any scenario – be it your best case or worst case.

Positioned in the middle seat between two strangers, our leading lady is met with the charm and good-looks of a gallery owner, followed swiftly by a talkative proud grandmother keen to share with her the hundreds of photographs of her grandchildren.

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