mike’s Hard Seltzer Deploys Christmas Campaign to Unveil Its First Ever Advent Calendar

mike’s Hard Seltzer, one of the world’s leading hard seltzer brands, will work with a number of UK-based influencers in the run up to December to launch its first ever advent calendar, which is available for pre order now at mikeshard.co.uk. 

The Christmas campaign is the next phase in the brand’s ‘Refreshingly Obvious’ activity, which ran over the summer months. The brand has created a ‘Refreshingly Obvious’ calendar which retails at £55 and is perfect for the festive season. It’s filled with limited-edition, Christmas designed versions of the brand’s three signature flavours, plus a selection of surprise gifts. 

mike’s will work with a number of UK-based influencers to unveil the exciting new calendar. The influencers will be the first people in the country to get their hands on the calendar, and will unveil it via their Instagram to a combined reach of over 300k followers. Names include DJ and producer Zoe London (69.2k), Diversity’s Warren Russell (42.4k), radio DJ Sian Welby (89.3k), blogger Libby Faulkner (37.8k), artist Kay Davis (10.2k), photographer Michael Sabuni (7.8k) and blogger Hannah Louise (61.3k). 

mike’s Hard Seltzer is a world leading brand that uses natural flavours, plus it’s vegan and gluten free. It’s essentially an alcoholic sparkling water without the artificial sweeteners. This is the first time that the brand has released an advent calendar and it’s the perfect accompaniment for the festive season.