Mighty Nice Lights Up Your Tastebuds for Oporto

Amazing tastes can take you to new places. As your tastebuds light up it sends a jolt to the brain, which in turn sends back a flood of feelings, emotions and memories. A humble piece of flame grilled chicken can transport you to another world altogether. 

But what does Oporto’s Original Chilli flavour FEEL like? And then what does that feeling LOOK like? New Colony and Mighty Nice have gone on a journey of sensation to find those moments of delicious fun, creating different worlds that reflect the flavours and feelings Oporto’s menu brings to the tastebuds.

Ben Simmons, head of marketing at Oporto says “Super excited to see this live. Oporto is a brand that offers Australians a range of flavours that 'Light up your tastebuds.' From our Original Chilli and Lemon & Herb bastings to our range of delicious sauces including Prego and Garlic we take Australian tastebuds on an adventure each time.”

Mark Harricks New Colony ECD & founder says, “This has been another successful example of a ‘new colony’ working at its best!  A remarkable collaboration of a bespoke team of brilliantly creative minds—our clients included. We’ve all had a lot of fun working together on this.”

Spanning broadcast, out-of-home and social, Oporto’s ‘Light Up Your Tastebuds’ campaign takes us from reality into a vivid, dynamic 2D animated world as we follow the bite into the mouth, capturing the spicy smack to the senses delivered by Oporto’s diverse range of chicken and sauces. The campaign launched on 9 October 2024 and will continue to roll out over the next 5 months. 

Darren Price ECD says, “Flaming wolves, saxophones, and chilli Thelma and lemon Louise driving off that cliff. It’s been mighty nice working with such a talented team and amazing client on this one.”