Mighty Nice Ko’s Fossil Fuel Heating for Jung Von Matt Donau
Running on TV, online and in cinemas, the film highlights the benefits of upgrading your heating system in an eye-popping wrestling sequence between an average Austrian and their formidable fossil fuel powered boiler.
In one corner we have the spitting and spurting, the huffing and puffing O.D.B (Old Dirty Boiler). And in the other, representing the good will of the Austrian people, the middle aged, mild mannered Hilde. Both characters were created using CGI to replicate a claymation style. This style allows for a bit of fun, taking the edge off the boxing violence. It’s warm and recognisable, bringing humanity and comedy to the fight of the decade.
“We love this punchy argument for better heating. A nice idea for a mighty cause is something we were all too happy to put our skills in the ring for. And the team really delivered that much needed KO to coal, gas and oil,” says Darren Price ECD. “I love the end result and feel like we came out holding the belt high.”
This comes off the back of last year’s campaign for T-Mobile Metro where Mighty Nice were also asked to digitally recreate a nostalgic Rankin-Bass style of animation. The team took an efficient digital approach while drawing on their wealth of practical experience in stop-motion.
Stop motion animation has always been a great vehicle for humour, which is why it holds such a dear place in our hearts. Now with technical leaps forward in rendering we are witnessing a response loop where the technology of today is letting us bring classic stop motion looks to life through high-end, digital character animation.
