MidOcean Partners Acquires GSTV
MidOcean Partners, a premiere New York-based alternative asset manager specialising in middle-market private equity, alternative credit investments and structured equity, announced the acquisition of GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Growth Equity. Founded in 2005, GSTV engages over 115 million monthly high-intent viewers at fuel and convenience retail locations, delivering targeted, full-sound video advertising to consumers at a key moment on their path to purchase. Rockbridge will retain a stake in the company. Financial terms were not disclosed.
With a footprint of more than 29,000 retail locations, GSTV delivers contextually relevant video advertising supported by advanced data and analytics. The network reaches high-intent audiences at scale, helping major brands drive immediate consumer action and build lasting brand equity. GSTV’s leadership in the fast-growing digital video, digital out-of-home, and retail media categories positions the Company to continue benefiting from the secular shift away from traditional linear advertising toward performance-driven media.
“GSTV is uniquely positioned at the intersection of retail media, digital video, and digital out-of-home – three of the fastest-growing areas in advertising today,” said Marshall Phelps, managing director at MidOcean. “Brands are increasingly seeking measurable, high-impact ways to engage consumers near the point of purchase, and GSTV’s national scale and ability to deliver contextually relevant content in real time delivers proven results. Our investment thesis in this space was developed in partnership with our executive advisors Jim Wilson and Eric Kozic, who bring deep expertise in digital media and marketing services to MidOcean. We’re thrilled to have Jim joining as chairman of the board and look forward to partnering with Sean McCaffrey and the GSTV team to support the company’s continued expansion.”
“We’re thrilled to partner with MidOcean to accelerate GSTV’s next phase of growth,” said Sean McCaffrey, CEO of GSTV. “The convergence of digital video, retail media, and data-driven advertising presents an extraordinary opportunity – and GSTV sits at the center of that evolution. MidOcean’s strategic insight, operating experience, and track record in scaling media platforms make them the ideal partner as we expand our national footprint, deepen our retail and programmatic capabilities, and continue delivering measurable impact for our brand partners.”
Gibson Dunn acted as legal advisor to MidOcean. Moelis & Company LLC and Solomon Partners served as financial advisors to GSTV and Honigman served as legal advisor.
