senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Microsoft Proves That the Future of Art and AI Is Collaborative with the World’s Largest Pendulum Painting

15/07/2024
131
Share
The project, created with Superdigital, was created with Cole Newman to break the Guinness World Record

Microsoft and Superdigital have launched a multi-part content series, featuring iconic pendulum painter Cole Newman (@colescolor) who set off on his lifelong dream of breaking the Guinness World Record for the largest dripping pendulum painting ever created – a process he once thought impossible, but made a reality with the the use of Copilot in Windows 11.


Demonstrating that the future of art and AI is collaborative, Cole used Copilot to break down the entire process – from sourcing materials/locations, to inspiring his final product visually, attacking larger than life problems, and even creating a mini-scale version of this massive pendulum painting. Then, cameras were on as Cole successfully broke the world record. Videos documenting Cole’s journey were shared on his social channels as well as across specific Microsoft-owned channels.


The actual painting took place in Dallas, Texas, with details so massive, they’re almost beyond comprehension. The painting featured: 

  • A 250 ft tall crane with a 200 ft long chain 
  • A final rotation speed of around 20mph
  • A custom 100+ gallon barrel of paint weighing almost 2000 lbs (complete with a one-of-a-kind valve to slow release its contents with the push of a button) 
  • An enormous canvas totaling 2024 square metres


Representatives from Guinness World Records were on-site to officially credit the painting as the “World's Largest Dripping Pendulum Painting” awarding Cole with the designation following the painting’s completion.

Photo credit: Molly Polus

SIGN UP FOR OUR NEWSLETTER
More News from Superdigital
ALL THEIR NEWS
Work from Superdigital
AI Can't Do That
Microsoft Windows 11
20/12/2023
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0