Micromax Brings on Board Creativeland Asia to Handle Global Mandate
Micromax Informatics Ltd. today announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process, held last month.
Micromax is endorsed by Hollywood’s leading start Hugh
Jackman and ranks among the top 10 mobile phone manufaturers in the world. Among
the top 10, Korean firm Samsung leads by tally with 21.3% share, followed by
Apple (13.1%), Microsoft (7.2%), LG (4.3%) and Lenovo (4.2%).
Xiaomi (3.2%), and Micromax (1.8 %). Micromax is also the 2nd largest handset brand in India after Samsung.
Creativeland Asia is one of the largest independent creative agencies with a vibrant history of having done many successful integrated design and communication manadates in the market over the last nine years. Creativeland has been involved in restaging Cinthol, MTS, CCD, Frooti and Indian Express. Refreshing brands like Audi, Mercedes, Godrej Expert and Godrej No.1. And launching from scratch, brands like Godrej aer, Protekt and Hippo.
Micromax will be handled out of Creativeland’s Mumbai and Delhi offices. Creativeland is also putting together a global design team from Amsterdam and New York to work on the mandate.
Confirming the news, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “We are delighted to bring CLA on board as our creative agency to help us take the brand to the next level. The agency has demonstrated great understanding and passion along with a clear vision and articulation for way forward on the brand. We look forward to their creative excellence to help enhance our consumer connect and create some unconventional campaigns as we get into our next growth phase.”
Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said, “This is perhaps the most exciting product category to be associated with anywhere in the world right now. And when someone ambitious like Micromax who is one of the world’s largest mobile phone makers have manadated us to take them to the next level across the globe, things can’t get more exciting. The fact that Micromax has been challenging giants and doing the unthinkable in the last decade is in itself a philosophical wave-length match for us. We are ready to bring the best out of us.”