Following on from a series of country-level
appointments around its network, Publicis Communications Global CEO,
Arthur Sadoun has announced key leadership appointments in the Australia
and NZ market.
Michael Rebelo (above) is appointed as CEO for
Publicis Communications ANZ, in addition to his current responsibility
as CEO for Saatchi & Saatchi Australia and New Zealand. He will
report to Global Chief Operating Officer, Loris Nold, and will focus on
driving transformation and ensuring that global and local clients are
given full access to the Groupe's expertise, talents and resources
across Publicis Communications.
Andrew Baxter (left) is appointed as Chairman of Publicis Communications in
addition to his current responsibility as CEO of Publicis Worldwide. He
also reports to Nold and along with continuing to drive growth for
clients, will focus on collaboration with other Publicis Groupe
solutions hub, including Sapient Inside and the ramping up of
Prodigious.
Melinda Geertz (below left) will take the newly created position
of CEO for Leo Burnett Australia. Under Melinda's leadership, Leo
Burnett Melbourne has become one of the best agencies in Australia and
in the world. Geertz will work closely with Rebelo to continue to grow
the agency across Australia and ensure the right connectivity between
the Melbourne and Sydney operations, led by Pete Bosilkovski.
Says Sadoun: "Australia and New Zealand are key markets
for Publicis Communications; these appointments will allow us to further
harness the Power of One to deliver to all of our clients seamless
end-to-end solutions that draw on our world-class expertise and
resources, no matter where they may be located. I know I can count on
Mike, Andrew, Melinda and the teams to accelerate on the great momentum
they've already been building through the recent wins of Tiger Beer
global, H&R Block, Caltex, Spirit of Tasmania and Betfair, to name
just a few."
Adds Nold: "I am thrilled with the appointments of
Mike, Andrew and Melinda. They are great leaders and thanks to them, our
momentum is very strong in Australia and New Zealand. I am convinced
that with all of them we will see great acceleration for the benefit of
our clients."