Mentos and KISS Celebrate Fresh UK Music Talent

Mentos has teamed up with KISS Fresh to bring something truly unique to the UK music scene – Corner Shop Drop (CSD). As part of the 'Yes to Fresh' campaign, this five-part video series showcases emerging UK music talent performing in an unexpected yet familiar setting—corner shops!

Each video in the series features rising stars from various music genres, creating unforgettable performances in everyday locations. Whether it’s a moody R&B track in a low-lit corner shop or a high energy pop hit in a bright and bustling one, Corner Shop Drop highlights the diversity of UK talent with a playful twist.

Directed by Paul Akinrinlola, whose work spans campaigns with Toyota and Universal Music, the series strikes a balance between bold visuals and authenticity. Each episode is crafted to reflect the artist’s personality and style while incorporating the fresh, vibrant feel of the Mentos brand.

Mentos x KISS Fresh is all about saying yes to new experiences and fresh talent, and this campaign captures that energy perfectly. Fans can catch the series on KISS Fresh and Mentos social channels, with each drop delivering something fresh and surprising. 

From the beats to the backdrop, this campaign is a true celebration of creativity and the UK's buzzing music scene.

Learn more about Gusto Film here.