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Edition : InternationalLanguage : English

How LBB Works Plans & Pricing Editorial Toolkit

Awards and Events in association withAwards & Events

Awards and Events

Meet The Panellists: Successful New Models: A Deep Dive into Innovative Making and Creating

04/10/2024

Better Together

Associations, Award Shows and Festivals

London, UK

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04/10/2024

LBB’s Founder and CEO Matt Cooper is joined by top creative minds from Whalar Group, Untold Studios, ITG, Shutterstock Studios and OLIVER to explore how pioneering thinkers are navigating the blurred lines of the ad industry

Little Black Book reveals the guests who will be joining us on the final panel session at our Better Together London event. At 15:45pm, join us for what promises to be a lively discussion on the cutting-edge models of creativity and innovation that are reshaping the landscape.

BUY TICKETS HERE.

Matt will be joined by

Emma Harman, EMEA President, Whalar Group
Rochelle Palmer, Co-Founder and Managing Director, Untold Studios
Andrew Swinand, CEO, ITG
Aiden Darné, VP & Head of Global Production, Shutterstock Studios
Amina Folarin, UK CEO, OLIVER

Read on to meet the panellists!

PANEL SYNOPSIS

For so long, businesses in the ad industry sat in clearly-defined, easy boxes. Creative agency, media agency, production company, post house, media owner. These days the lines are somewhat blurred, and the most entrepreneurial thinkers are finding opportunities in emerging in-between spaces. From in-housing experts to influencer experts unlocking the potential of new gen creators, and of course the businesses finding exciting ways to leverage AI.

Look forward to an insightful and inspirational session, full of fresh ways to think about your own company and an insight into where the industry is growing.

MODERATOR

Matt Cooper, CEO & Founder

Matt Cooper has been working in the ad world for over 35 years. He began at Saatchi & Saatchi, London in the crazy world of the 1980s before the internet and mobile phones but at a time of flash company cars and bottomless expense accounts. He moved over to a small effects company called The Mill, now one of the top post companies in the world with offices in London, NY and LA. While at The Mill, Matt launched the online advertising approval, archiving and distribution site BEAM.TV. It was during his time at BEAM, travelling constantly to meet ad people all over the world, that the idea for LBB was formed. He needed to know the best companies to contact, the best places to stay, ideas for where to take clients for a meal, and what other info he needed whilst in each city. There was no central place where he could find any, let alone all of this information. LBB began as a series of books before going online.

PANELLISTS

Emma Harman, EMEA President, Whalar Group

Emma Harman is the President, EMEA at Whalar Group - a global creator company featuring an end-to-end creator ecosystem of six unique creator-focused companies established to cultivate proximity, understanding, and trust with creators globally.

As an international leader in Creator marketing, Emma is famed for bringing insights and expertise in the blended world of brands, talent, and social marketing. In her role at Whalar Group, and as Co-Chair of Influencer Marketing Trade Body, she champions the industry and the growth opportunities for brands and marketers.

Emma’s 25 year career history blends the worlds of entertainment, music and social marketing with global leadership positions held at Whalar, Talenthouse and Universal Music Group. She is an expert on the Creator Economy and regular judge and speaker for leading industry publications including Cannes Lions and D&AD. Emma is the Co-Chair for the Influencer Marketing Trade Body which supports the sustainable growth of the influencer marketing industry.

Rochelle Palmer, Co-Founder & Managing Director, Untold Studios

Rochelle is the Co-founder and Managing Director of Untold Studios, a pioneering creative powerhouse recognized with BAFTA, EMMY, and GRAMMY nominations. The studio specializes in producing innovative content across Music, Entertainment, and Advertising.

As a leader, Rochelle drives the creative and commercial vision of Untold Studios, overseeing the Creative and Production teams in both London and Los Angeles. She fosters a culture of ambition that thrives on teamwork and collaboration. Since the studio’s inception, she and her team have successfully recruited, developed, and retained a talented workforce of over 250 people.

A dedicated advocate for diversity, equity, and inclusion, Rochelle actively champions initiatives that promote a more inclusive and equitable industry.

Aiden Darné, VP & Head of Global Production, Shutterstock Studios

As Head of Global Production, Aiden oversees global production and strategy for Shutterstock Studios. Shutterstock Studios delivers complete custom creative services providing data-driven content strategy, full scale production, brand storytelling and amplification for today’s most influential brands.

Most recently Aiden held the role of Senior Vice President of Production at Vice Media Group, where he ran the studio for commercial and editorial production across North America. Aiden launched the internal brand production studio at VICE Media and was part of the leadership group that launched the TV Network, VICELAND.

Prior to VICE, Aiden was Vice President of Production at Viacom, where he ran the East Coast production team for Viacom Digital Studios, a studio responsible for producing digital originals for MTV, Comedy Central, Nickelodeon, BET and Paramount Network. Aiden brings a wealth of experience in creating compelling content for some of today’s leading programs, brands and more.

Amina Folarin, UK CEO, OLIVER

Amina Folarin was appointed CEO of OLIVER’s UK Group in 2023, tasked with the mission to lead the business through its next stage of rapid growth. This follows her five-year, award-winning, tenure at the helm of the company’s international HR operation as Chief Inclusion Officer and HR Director where she grew OLIVER's internal recruitment and DE&I teams, as well as secured a #40 spot on The Times’ Best Place to Work list.

With over 15+ years of experience in leadership roles, her expertise spans people transformation, inclusion & diversity, sustainability, and commercial management. And as trustee of Action Aid UK, she understands the power of harnessing individuals around a collective purpose to create and embed change. Prior to OLIVER, Folarin progressed through a career in HR at ITV and DigitasLBi.

In her substantive role as CEO, Amina enjoys partnering with clients to help them solve their transformation challenges. With a knack for organisational design problem solving, Amina helps them to reimagine and reshape their organisations, delivering lasting change and tangible business outcomes.

Andrew Swinand, CEO, ITG

A serial entrepreneur, Andrew Swinand has successfully led both small and large enterprises. As founder of Abundant Ventures, Andrew started nine companies in the digital marketing space with seven exits, the last to Publicis Groupe. This led to Andrew being CEO of Publicis Creative & Production, US and Leo Burnett, making a return to the Groupe after serving as the global president of Starcom MediaVest Group. Andrew moved to London and joined ITG as CEO in 2024, after seeing their ability to deliver engaging, tech-enabled, agile content at scale as uniquely positioned to meet brands’ exploding needs for content. ITG, and their Storyteq technology, were named market Leaders by Gartner for their Content Marketing Platform.

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