Meet the Golden Drum's Omni-Channel Drum Jury
The Omni-Channel jury will be led by Kentaro Kimura, international chief creative officer and corporate officer at Hakuhodo and founder of Hakuhodo Kettle from Japan.
Joining him in evaluating the works will be the esteemed jury members:
Costin Bogdan, executive creative director, McCann Worldgroup Romania
Aleksandra Doroguntsova, creative director, Banda Agency, Ukraine
Veljko Golubović, executive creative director, New Moment, Serbia
Mihai Gongu, chief creative officer, Cheil Centrade Southeast Europe, Romania
Petra Jankovičová, co-founder and chief executive officer, Triad Prague, Czech Republic
Kerstin “Kessu” Raidma, creative director, Tabasco, Estonia
Dawid Szczepaniak, chief creative officer, VML Poland
Laura Tohtua, creative director, hasan & partners, Finland
Yolka Udičová, founder and partner, Respect APP, Slovakia
Taylan Yapıcı, co-founder and executive creative officer, BLAB, Turkey
“Until recently, there was always a correct answer to solve business and social problems. There were always target case studies and best theories we could rely on. That is no longer the case. The world has become more complex, the problems of society more difficult to solve to the extent that there is no longer a correct answer. We now have to create other solutions that push our abilities, that take us beyond our imagination. By taking advantage of the diversification of media, emerging technologies like A.I, we can look at problems in unimagined ways and find more space for creativity to work its magic. As the president of the Omni-channel jury, I look forward to going on an adventure with my fellow jury members to explore creative works that are conceived and executed in exciting and hopefully unimagined ways," stated Kentaro Kimura, international chief creative officer and corporate officer at Hakuhodo and founder of Hakuhodo, president of the Omni-Channel Jury.
The Omni-Channel Drum Section
The OMNI-CHANNEL section recognises campaigns that were presented through multiple communication channels. Entries should demonstrate the creative use of multiple channels, their integration, and the efficiency of implementation of the communication solutions. In relation to the One-Channel Drum, this section focuses on campaigns presented through multiple communication channels. This section has six groups each with multiple categories: Integrated; Content; Engagement; Digital, Mobile & Technology; Health & Wellness; Sports, Pop Culture & Art.
