Meet the Golden Drum's Creative Business Excellence Drum Jury

Golden Drum announces the creative business excellence drum jury.

The Creative Business Excellence jury will be led by Adam Kerj, chief creative officer for Europe at Accenture Song from Denmark.

Joining him in evaluating the works will be the esteemed jury members:

• Joeri Bakker, managing director, Experience, Dentsu Creative Amsterdam, The Netherlands
• Victoria Blinova, strategic partner manager, YouTube, Google, UK
• Penny Brook, chief executive officer and founding reimaginer, sustainnovate, former CMO, Canada Goose, Switzerland
• Aliyar Huseynov, brand operations director, Procter & Gamble, Caucasus & Central Asian Republics
• Laura Legrenzi, global senior director, shopper and consumer content, The Coca-Cola Company, Italy
• Gergely Marosi, chief creative officer, Mito Creative, Hungary
• Ana Milas, global paid content manager, LELO, Croatia
• Tom Morton, founder, Narratory Capital, USA
• Conrad Persons, president, Grey, UK
• Maria Todorova, founder, chief executive officer and chief creative officer, NEXT-DC, Bulgaria

"Creativity and human ingenuity are crucial for brands and businesses to thrive in a rapidly changing culture facing evolving technology. As president of the creative business excellence jury at Golden Drum 2024, I am thrilled and honoured to connect with a brilliant and diverse group of individuals to explore and celebrate work that engages the changing nature of brands," stated Adam Kerj, chief creative officer for Europe at Accenture Song.

The Creative Business Excellence Drum Section with the new B2B Group

The CREATIVE BUSINESS EXCELLENCE section celebrates the creative business solutions that have made an impact on brands, projects, or customer experiences. This group is intended to show business excellence in a creative way, and to award the works that demonstrate exceptional solutions that have reshaped the business industry and achieved quantifiable business results. During judging, the following criteria will be considered: creative idea and strategy, experience and implementation, data showing concrete business results. Entries lacking business results will not be considered for awards in this section.

This section has eight groups each with multiple categories: Brand Building; Creative Effectiveness; e/mCommerce, Community & Use of Experience; Sustainable Business Solutions; Activation; Content; Innovation and the newly added B2B group.