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Meet a Bounty of Bovines in These Witty Spots for Promised Land Dairy

18/04/2017
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Lucky Post editor Logan Hefflefinger teams with Publicis Hawkeye to introduce the cows of Promised Land

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis.

Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk. 








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