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Medieval Knights Make a Meaningful Career-Move for Affligem Beer

11/11/2020
Advertising Agency
London, UK
185
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Craft beer brand Affligem launches Dutch campaign ‘Make beer, not war’ with MullenLowe Alfred

Some things sound too good to be true, until they actually turn out to be true. HEINEKEN-owned beer brand Affligem was originally founded by knights who decided to lay down their arms and devote their life to brewing beer. In other words: make beer, not war. In its launch campaign for the Netherlands, the brand celebrates this remarkable history.

The Affligem campaign features a medieval battle near an eponymous village. When one of the knights refuses to fight any longer after slightly damaging his attire, some of his colleagues are quick to follow. After a short brainstorm on how to give new meaning to their lives, they decide to follow their hearts and devote their lives to what truly makes them happy. Affligem is born.


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Agency / Creative
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