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Medialand Wins Grand Effie at 2020 Effie Awards Greater China

01/02/2021
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The 2020 winners were announced on December 11th at an award ceremony in Beijing, China

Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo Group company Medialand has won the Grand Effie at 2020 Effie Awards Greater China. The Group also picked up one Gold and three Silver Effies.

The 2020 winners were announced on December 11th at an award ceremony in Beijing, China.

The Effie Awards Greater China honour excellence in marketing effectiveness across mainland China, Hong Kong, Macau and Taiwan. Since 1968, the Effies have been recognised around the world as a symbol of achievement, while serving as a resource to steer the future of marketing success.

Awards won

Grand Effie

  • Brand Experience – Products

Title: Different City, Same Coca-Cola

Advertiser: Coca-Cola China Limited Taiwan Branch

Agency: Medialand Digital Strategy Ltd.


Gold

  • Brand Experience – Products

Title: Different City, Same Coca-Cola

Advertiser: Coca-Cola China Limited Taiwan Branch

Agency: Medialand Digital Strategy Ltd.


Silver

  • Commerce & Shopper – Co-branding Marketing
  • Personal care

Title: Braun X Formosa Chang

Advertiser: Heng Leong Hang Co., Ltd.

Agency: United Communications Group

  • Business-to-Business

Title: Modern Chinese Cuisine

Advertiser: Unilever Taiwan Ltd.

Agency: Medialand Digital Strategy Ltd.


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