Mediahub UK Taps Graeme Wood as First EMEA Strategy Partner, Insights + Action

Award-winning global media agency Mediahub UK, part of MullenLowe Group UK, today announced it has tapped Graeme Wood as its first EMEA strategy partner, insights + action. In this role, a critical new hire for the IPG agency, Wood will unite EMEA comms planning across the agency’s growing roster of international clients, particularly Western Union, New Balance, Twitch, Pinterest, AkzoNobel and Farfetch, continuing the group’s strong track record of incisive audience analysis and breakthrough creative media solutions. Based in London, he will report to Ross Jenkins, CEO, Mediahub EMEA & APAC, and work closely with Valeria Mares, who joined the US agency in April as EVP, global head of communications planning.

Wood joins from Publicis Group’s Digitas where he was previously global planning lead. Prior to that, he was head of strategy, futures and product for Starcom Australia & New Zealand and responsible for proprietary research and insight, strategy, and diversified services projects. He has also held senior strategy roles at Starcom and Carat.

Ross Jenkins, CEO, Mediahub EMEA & APAC, said: “Graeme is a proven world class strategy talent and hiring him is another major milestone as Mediahub continues to expand in Europe. He has global, multi-category experience with leading brands, spent valuable time in media futures, and will be a great sherpa for our growing strategy community, headed admirably in the UK by Nnamdi David. What we liked about Graeme the most was that he can point to examples where his thinking has challenged a client’s status quo and generated demonstrably better business results. Graeme will be the perfect complement to Mediahub’s challenger proposition.”

Graeme Wood, EMEA strategy partner, said: “I am hugely excited to join Mediahub at such a key point in the agency’s development in Europe. The blend of agency talent and innovation aligned with a growth-hungry challenger brand client roster makes Mediahub a natural home for agile and creative strategists.”