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Mediahub Expands Regional Leadership Team


Appointments come after 65% year-on-year growth for the agency

Mediahub Expands Regional Leadership Team

Following another tremendous year of growth, Mediahub, the award-winning global media agency for challenger brands, has announced two key appointments to its leadership team in EMEA.

David Palmer joins as executive director, global client partnerships, responsible for leading global client relationships, as well as supporting the agency’s new business activity. With deep experience across client and agency-side roles, Palmer was most recently global growth director for Rensair, a clean-air start-up, building its B2B marketing function from the ground up, and prior was global media director for Dyson, overseeing the innovative brand’s £400MM annual media budget and implementing advanced measurement, analytics and optimisation solutions across all channels to deliver significant performance improvement.

Saj Nazir joins as SVP, media creativity. In this role, he’s responsible for driving media creativity and non-traditional activations and strategy for clients across the agency’s portfolio as part of the agency’s Radical + Disruptive Lab, as well as continuing to grow and expand the team and its capabilities. A seasoned and award-winning creative marketing executive, Nazir joins from Wavemaker, where he was most recently Head of Content & IP, where he connected brands with their audiences through Branded Entertainment, Licensing, Rightsholder, Content and Media partnerships. Previously, he held senior marketing and branded content positions with Maxus, Channel 5, and Sky Television. His work has won numerous awards, including the UK Sponsorship Awards, the Media Week Awards, and being crowned Sponsorship Agency of the Year.

Both will report to Ross Jenkins, CEO, EMEA & APAC, Mediahub, and be based in the agency’s London HQ.

“David and Saj join Mediahub at an important time in our journey. Their appointments come because of our significant organic growth and recent pitch wins, which have provided the opportunity to invest in strategically important roles, particularly in global client leadership and media creativity,” said Jenkins. “With their respective expertise and combined track records leading transformative businesses, both David and Saj are a natural fit with Mediahub’s challenger ethos and will help us continue our positive momentum supporting clients across the region,” he added.

Added Palmer: “Mediahub has tremendous momentum, and our challenger position is clearly resonating with clients and the marketplace. I look forward to combining my client-side experience and passion for transformation to help marketers navigate the rapidly shifting landscape.”

Added Nazir: “I am thrilled to be a part of the brilliant team at Mediahub to help drive our continued growth as an agency. By embracing a challenger mindset in an industry driven by creativity, media and innovation, the R+D Lab is well placed to deliver industry defining solutions for our clients.”

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MullenLowe Global, Thu, 02 Mar 2023 15:33:00 GMT