Acknowledging talent from within, MediaCom has
today announced the promotion of Mike Deane, currently national head of
strategy, to chief strategy officer.
An established member of
MediaCom's team, Deane began his journey with MediaCom 7 years ago.
Starting at MediaCom UK in 2011, he relocated to Australia in 2012 and
has since risen from head of strategy in Melbourne.
As part of his new remit, Deane will be responsible for driving the new
strategic operating system within MediaCom, bridging strategy and
planning to drive thought leadership for MediaCom's people and clients
alike.
Mike joins a unique and diverse leadership team at
MediaCom and will partner Willie Pang, chief operating officer, Gemma
Hunter, global executive creative director and Nicole Turley, chief
investment officer to drive a new approach to marketing services at
MediaCom.
Says Sean Seamer, CEO, MediaCom AUNZ: "Mike is an
extremely passionate strategist who has delivered exceptional results in
his time with us. He is committed to our Systems Thinking philosophy
and has been the driving force behind our new operating system which
will bring elevated Strategic Planning to our partners.
"His
intimate knowledge of our people, clients, culture and product are all
factors that will make him an undoubtable success in his new role.
"In
line with our 'People first' approach to talent, I'm delighted that we
could fill this role internally as Mike possesses a unique energy that
will both complement our leadership team and drive our offering forward.
It would be remiss of me if I did not point out that Mike is also a
great guy, universally loved by the team here at MediaCom."
Says
Deane: "MediaCom has always had such a rich pedigree in strategic
thinking that's both directional and grounded, and to be tasked with
leading our planning product into the future is incredibly exciting.
Alongside our outstanding data and tech capabilities, our commitment to
evolving to a more consultative strategic planning approach is the thing
that will continue to set us apart and get us a seat at the highest
table. We're shifting planning into an entirely new direction that will
elevate the potential of media and advertising to a far more significant
driver of growth. I can't wait to get started."