MEC Retains £10m MBNA Account

MEC has announced it has retained the MBNA Limited £10 million account, after a competitive pitch. The deal encompasses MBNA Limited’s cross-media channel planning and buying.

As part of the deal, MEC will be focusing on delivering a fully integrated brand and performance strategy for MBNA Limited, focussed around the brand positioning of “Making Life Easier”.

MEC was one of five agencies forming part of a statutory re-pitch following a five-year partnership with the brand.

Marc Pearson, Managing Partner at MEC Interaction, says: “MBNA Limited has a successful history working with MEC over the years and we are delighted to continue our work together. We will be driving the MBNA Limited brand vision forward with the “Making Life Easier” campaign, as well as delivering data-driven performance marketing.”

Louise Tantum, Head of Marketing Operations at MBNA Limited, adds: “We are thrilled to continue our partnership with MEC. In the pitch process they showed that they perfectly understood our target audience and business objectives. We are looking forward to working with them on the “Making Life Easier” campaign and seeing the results.”