MEC Launches Partnership with Irwin Mitchell & BT World Wheelchair Rugby Challenge

MEC has secured a major sponsorship deal between national law firm Irwin Mitchell and the BT World Wheelchair Rugby Challenge.

The sponsorship will align Irwin Mitchell with the globally renowned BT World Wheelchair Rugby Challenge which actively seeks to inspire change and improve lives through sport. In support of these values, and extending the legal firm’s continued support for disability sport, the partnership provides the perfect platform to amplify its “Don’t Quit, Do It” campaign, highlighting the positive impact of sport on people’s lives.

The sponsorship activity will deliver visibility for Irwin Mitchell through in-stadium advertising and in the official programme. During breaks in the game, the "Don’t Quit, Do It" videos - which feature a series of clients who have used sport to help overcome their injuries - will play on the stadium screens. Online activity on The BT World Wheelchair Rugby Challenge website will also help to extend the campaign to its global audience.

Michelle Beat, Head of Business Development at Irwin Mitchell says “We are about more than just helping clients with their legal problems and our campaigns are about explaining to people what makes us different. We’ve seen first-hand through our clients how being active can help people with their rehabilitation and confidence following a major traumatic event in their lives and this partnership is the natural next step in our campaign to raise awareness of the benefits of disability sport.”

Andy Collins, Performance Planning Director at MEC says “This partnership provides the perfect platform to help amplify Irwin Mitchell’s transformative "Don’t Quit, Do It" campaign. The BT World Wheelchair Rugby Challenge attracts a global audience and brings together some of the the world’s leading wheelchair teams. It also aligns perfectly with the values of Irwin Mitchell’s campaign to encourage participation and improve lives through sport.”

The BT World Wheelchair Rugby Challenge opens on the 12th October and runs until the 16th. The event will see London 2012 Paralympic Gold medallists Australia return to the Olympic Park alongside Silver medallists Canada and Bronze medallists USA. Other nations taking part alongside Great Britain are New Zealand; South Africa; Japan and France.