MEC today announced a series of senior appointments to muscle up its specialist ecommerce division, MEC Commerce. The new hires will build on the division’s expertise in helping clients understand purchasing behaviour to deliver incremental sales growth via online platforms. 

Raj Jerath joins as Ecommerce Director and will be responsible for further developing the ecommerce practice, with a key focus in supporting international clients that are exploring new marketplaces. With over 10 years’ experience in the online retail sector, Raj joins from Holland & Barrett where he was the Online Ecommerce Manager, responsible for developing the international strategy for the brand.

Hannah Stote joins as the UK Ecommerce Director and will be responsible for growing the ecommerce practice in the UK, one of the most advanced markets globally. The appointment of a UK lead reflects the growing importance of brand ecommerce strategies across all sectors, as consumer buying behaviours continue to rapidly evolve. Hannah is a specialist in omnichannel retail and joins from Crabtree & Evelyn where she led the ecommerce team and was responsible for shaping the online trading strategy in EMEIA.

Raj and Hannah join Chris Howe, Insight Manager, and Jessica Chapplow, Mobile and Ecommerce Manager (EMEA), who along with Mudit Jaju, Digital and Data Partner at MEC Global Solutions, formed the initial MEC Commerce team in April 2015. Led by MEC Global Solutions, and born out of MEC’s strength in performance and brand marketing, the division was set up to grow clients’ commerce propositions.

Mudit Jaju commented, “Over the last year we have seen growing demand from clients for the delivery of ecommerce strategies that drive conversions across all touchpoints. By bringing Raj and Hannah on board, we will further cement MEC’s leading position in ecommerce and its data-driven approach to implementing strategies that fully align with customer needs and creates growth for the agency’s clients.”

MEC Commerce works across the European region and in addition to delivering projects in UK, Germany, France, Italy, Poland and Norway, the MEC Global Solutions in London acts as the hub for MEC Commerce and supports the network. Speaking on this, Martin Bentzen, CEO of MEC Norway said: “MEC Commerce has been instrumental in helping us launch a leading ecommerce consulting practice in Norway. This way, our clients not only benefit from best-in-class consultancy but we are also able to offer tailored strategies that deliver business growth locally.”