MEC Australia Wins $60m Nestlé Account

MEC has emerged as the winner of the Nestlé media pitch following a two-month process against incumbent Zenith Optimedia and fellow GroupM agency MediaCom.

Nestlé is one of Australia’s largest advertisers, spending over $60m in 2014, according to Nielsen AdEx figures. MEC takes over the Nestlé full media account from January 2015. Zenith Optimedia, part of the Publicis Group, had held the account since 2004.

The Nestlé win comes off the back of what has been a very successful year for MEC, with the agency this year opening a Brisbane office and establishing a Melbourne presence. This win further bolsters the agency’s growth.

MEC works with Nestlé in a number of European, Middle East and North Africa markets, and MEC Australia Peter Vogel said he was delighted to expand the relationship to include Australia.

“MEC is very excited about working with Nestlé,” Vogel added. “They are strong global marketers and have an excellent portfolio of brands. We look forward to helping them grow their business through innovative and engaging campaigns across all paid, owned and earned channels.”