McDonald’s Germany has released its first ever Valentine’s Day spot to celebrate the memories of those we once loved in life whom we never forget.
Created by Leo’s Thjnk Tank, a joint venture between Leo Burnett Germany and thjnk, the spot follows the story of a young boy and girl who meet over summer vacation at the beach. Reminiscent of many sweet summer flings — wading in the waves, watching sunsets on the rooftop, eating Big Macs together — we also know what happens when the holiday is over and it’s time to leave. This time, the story continues a few years later.