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McDonald's France Highlights Customer Proximity with Hilarious Billboard

TBWA Worldwide, 7 months ago

TBWA Paris launches campaign emphasising the convenience of McDonald's compared to rival Burger King

McDonald's France Highlights Customer Proximity with Hilarious Billboard

McDonald’s France decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard…

It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying directions to the nearest Burger King drive, 258km and nearly a 5-hour car ride away!

With more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald’s has turned its customer proximity into a major asset.


Advertiser: McDonald’s France

Chief Marketing Officer: Xavier Royaux

Marketing & Engagement Director: (Trade) José Jacinto

Marketing Manager: (Trade) Bérangère Dubuc

Creative Agency

Copywriter: Benoît Leroux

Art Director: Philippe Taroux

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Account Director: Matthéo Pressmar

Creative Agency: TBWA\PARIS

Account Executive: Gaël D’Oliveira

General Manager: Luc Bourgery

Production Company

Director: Olivier Corre

Photographer : Yoann Stoeckel

Producers: Else, Maxime Boiron, Jennifer Bauche

Production Designer: Eddy Penot

Category: Fast food , Retail and restaurants

Genre: Comedy , Print