Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

McDonalds Czech Republic's Crispy Chicken Deluxe is So Good, It'll Change Your Daily Routine

154

ADD TO COLLECTION

Nicholas Berglund director Paco Cruz's spot follows David who breaks out of his routine with some unexpected results

McDonalds Czech Republic's Crispy Chicken Deluxe is So Good, It'll Change Your Daily Routine

Nichols Berglund director Paco Cruz has released his director's cut of a McDonalds film for Czech Republic.

Paco’s film's key message is that ‘sometimes it's nice to get out of the routine.’ It follows David, who always combs his hair one way, until one day he decides to break the cycle and comb it another way, resulting in him making an unusual choice at a McDonald’s restaurant.

"As a director, I’m very charter-driven and orientated. As soon as I laid my eyes on the script for the very first time, I knew I had to do it. Prague became the most logical and obvious city to shoot in. We needed to tell David’s story over time, since he was a little boy until today, and very few cities in the world could give us such charming, gorgeous and unique locations. It was very tricky to find our right David; we had to cast for him in seventeen countries. But in the end the right main talent had been right in front of us the whole time. The casting of Martin Schnippa was so unique and hilarious that there was no doubt about it; he was our DAVID! 

Nevertheless, I felt like it must be me to bring this to life - a lot of my work derives from this quirky, sometimes dry comedy. You know what they say, “It’s hard to make people cry, but even harder to make them smile." I tried to build the David character into something relatable, so that you’d feel like you knew this guy, even with all his peculiarities. In the end, we managed to create something that puts a smile on your face, and I’m happy with that. 

So, always remember: “Expect the unexpected!” said Paco Cruz


CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling, Comedy, Dialogue

Categories: Retail and Restaurants , Fast food

Nicholas Berglund, Thu, 14 Oct 2021 14:09:19 GMT