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Creative

McDonald's Celebrates its Place in Australian Culture with Spot from DDB Sydney

The campaign celebrates the unique role that Macca’s plays in everyday Aussie lives – a familiar place where people come together

McDonald's Celebrates its Place in Australian Culture with Spot from DDB Sydney

McDonald’s Australia last night launched the second brand TVC as part of its new brand campaign via DDB Sydney.

At the centre of the campaign is a 60-second TVC, titled Almost Home, which celebrates and reminds Aussies that 'Macca’s' is more than a place for great burgers, nuggets and fries.

Almost Home brings to life the story of a truckie and his beloved companion, Louie, who is always by his owner’s side. Their bond, their shared experiences and their journey demonstrate the fact that no matter where you go, whether you are home or away, there is a 'Macca’s' along the way.




Says Jo Feeney, marketing director, McDonald’s Australia: “At 'Macca’s' we take great pride in the role we play in customers’ lives every day, no matter where they are. Whether for burger and fries, a break while on a road trip, or a family get together. Our new campaign is centred on highlighting this role that we play for Australians right across the country. In this latest spot, we’re celebrating a story of friendship and family – the togetherness that Macca’s provides for people, whether at home or on the road.”

Says Tara Ford, chief creative officer, DDB Sydney: “'Macca’s' holds a unique place in the hearts and minds of Aussies. It’s about more than the food they serve or the four walls of their restaurants. We are thrilled to embrace the power of storytelling to showcase this human truth.”

The campaign will appear nationwide in TV, online and cinema.

Featured Companies: Scoundrel

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Client: McDonald’s Australia

CMO: Jenni Dill

Marketing Director: Jo Feeney

National Marketing Manager: Amanda Nakad

Creative Agency: DDB Sydney

Chief Creative Officer – DDB Australia: Ben Welsh

Chief Creative Officer – DDB Sydney: Tara Ford

Creative Partner: David Joubert

Creative Partner: Jade Manning

Creative Partner: Vincent Osmond

Lead Senior Producer: Tania Jeram

Managing Director: Priya Patel

Managing Partner: Lisa Hauptmann

Business Director: Nicole Drabsch

Chief Strategy Officer: Carl Ratcliff

Planning Partner: Anna Bollinger

Production Company: Scoundrel

Director: Tim Bullock

Executive Producer: Adrian Shapiro

Executive Producer: Yolande Dewey

DOP: Shelley Farthing Dawe

Editor: Adam Wills

Online: Soren Dyne

Sound Engineer: Abigail Sie, Song Zu

Music: Level Two Music, Melbourne

Media: OMD

Category: Food , Restaurant

Genre: Scenic , Storytelling