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Creative

McDonald’s ‘Archie the Reindeer’ Could be the Cutest Christmas Ad This Year

Beautiful film directed by James Rouse and Againstallodds blends animation and live action to continue Leo Burnett’s ‘Reindeer Ready’ idea

McDonald’s ‘Archie the Reindeer’ Could be the Cutest Christmas Ad This Year

This year the star of the McDonald’s Christmas advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas.
 
In the film, we follow the animated journey of Ellie who is eager to play a game of ‘reindeers’ with her older sister Jenny. Uninterested in her younger sister, Jenny slams the door on her, and Ellie heads to the garden where she meets Archie the Reindeer.
 
The two begin to play and form a close bond. When Ellie runs out of ‘Reindeer Treats’ to feed Archie, the whole family set off to McDonald’s to buy more.
 
At the Drive-Thru, Ellie’s Dad orders ‘Reindeer Treats’, and the scene switches from animation to real life, where we discover that Archie is in fact Ellie’s dog dressed up in a tutu and reindeer antlers. To help families get Reindeer Ready this Christmas and to celebrate the ad campaign, McDonald’s will again be giving out ‘Reindeer Treats’ for free this Christmas Eve.
 

 
Ben Fox, marketing director, McDonald’s UK and Ireland said: “We’re proud of the role we play in getting the nation Reindeer Ready each Christmas and this year is no exception. We’re celebrating the magic of Christmas through the eyes of Ellie, an imaginative little girl, in an advert which illustrates scenes recognised by parents across the country, as the whole family comes together to get Reindeer ready. We hope the public enjoy Ellie and Archie’s adventure as much as we do.”
 
Commenting on the campaign, Chaka Sobhani, chief creative officer, Leo Burnett London said: “This campaign celebrates the power of a child’s imagination which comes even more to life at Christmas time. Kids have that incredible ability to embrace the magical side of Christmas and see wonder where we struggle to especially when teenagers. We hope this Christmas tale of a little girl and her tutu wearing dog warms the heart and gets the country Reindeer Ready.”
 
As part of the campaign, McDonald’s will be launching a brand-new ‘Archie the Reindeer’ storybook, also available in ebook and audiobook form. Books can be ordered and downloaded from 17th November from the McDonald’s Reindeer Ready Hub.The Reindeer Ready Hub has everything you need to get you and your family in the Christmas mood this festive season, including a competition to win this year’s McDonald’s Christmas jumper, inspired by their festive cups, also launching on 17th November.
 
Reindeer Ready Live is also returning on the hub this year. This augmented reality tool allows parents to share with their children the magical moment Father Christmas’ reindeer enters their home at Christmas, and will be available for parents to use in the run up to Christmas from 18th December.
 
With media planning and buying led by OMD UK, families can also create a magical digital experience on Snapchat, with a lens that transforms the user and their dog into a reindeer. Snapchat filters are also available for customers visiting McDonald’s restaurants.
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Creative Agency

Creative Agency: Leo Burnett

Chief Creative Officer: Chaka Sobhani

Creative Director: Pete Heyes

Creatives: Gareth Butters

Board Account Director: Bethany Watts

Account Director: Jessica Lyons

Senior Account Manager: Robert Ellen

Account Manager: Laura Taylor

Account Executive: Gabriella Kaas

Account Executive: Sophie Hedgley

Head of Planning: Max Keane

Senior Planner: Adriana Ferran

Planner: Linnea Berglund

Project Director: Emily Green

Head of TV Production: Graeme Light

McDonald’s Brand Team

Marketing Director for Brand Experience and Media: Ben Fox

Marketing Manager: Hannah Pain

Campaign Assistant: John McClure

Campaign Assistant: Joe Light

McCafé

Head of Marketing, Food & Beverages: Michelle Graham-Clarke

Marketing Manager: Tom O’Neill

Senior Brand Manager: Jodie White

Campaign Assistant: Kamelya Ozten

PR

McDonald’s Head of Campaigns: Louise Page

PR Agency: Red Consultancy – Sophie Kinsella – Account Director

Social Team

Social Media Editor In Chief: William Bonaddio

Social Media Manager: Ashleigh-Jayne O’Connell

OMD

Associate Director: Laurence Ruthven

Client Leadership: Grant Beckley

Production Company Animation

Production Company Animation: Passion Animation Studio

Director: Againstallodds

Executive Producer: Debbie Crosscup

Head of Production: Mike Turoff

Producer: Sibylle Preuss

Production Assistants: Paige Sullivan, Honor Martin

Production Company Live Action

Production Company Live Action: Outsider

Framestore Producer: Sian Jenkins

Director: James Rouse

Producer: Benji Howell

eBook

Writer and illustrator: Alex Latimer

Music

Music Company: SIREN

Music Producer: Sean Craigie-Atherton

Composer: Alex Baranowski

Category: Convenience , Food

Genre: Dialogue , People , Storytelling , Visual VFX