McCann Worldgroup Reclaims #1 Position on Effie Index, Named Most Effective Agency Network
McCann Worldgroup earned the top position with a strong performance across all regions in 2023.
Contributing to McCann Worldgroup’s Most Effective Agency Network global ranking were the following results:
Regionally:
- #1 Agency Network in the North America and Europe regional rankings
- #3 Agency Network in the APAC and Latin America regional rankings
- #5 in the Middle East & Africa regional ranking
- The network earned a total of 2 Grand, 46 Gold, 65 Silver, and 68 Bronze Effie Awards
This marks the 5th time McCann Worldgroup has achieved the coveted leadership position in the Effie Index in the past six years (#1 in 2018-2021, 2023.) The network has appeared in the Top 5 ranking of Agency Networks since the Effie Index’s inception in 2011.
“We are honoured and humbled to be global #1 in creative effectiveness again! Our position in the Global Effie Index reflects our deep commitment to proving the value of creativity around the world. At a time when shiny tech seems to be ever more alluring, we are excited to be championing the enduring effectiveness of ideas,” said Daryl Lee, global chief executive officer, McCann Worldgroup.
Harjot Singh, CSO, McCann Worldgroup and McCann said, “Effectiveness is the true measure of the impact and value of our work, and the Global Effie Index is the most credible and influential standard of recognising and proving the power of creativity on a global scale. To be ranked Number 1 on this Index for the 5th time in the last 6 years is an accomplishment we share with our clients and teams around the world. It brings great pride to us all.”
Traci Alford, global CEO of Effie Worldwide, said, “The companies and brands at the top of our rankings demonstrate the highest commitment to effectiveness. No matter what their business challenge, they all have one thing in common, they continue to drive tangible successes for their brands. I’d like to congratulate all the teams involved, they represent the very best of our industry and should be very proud of their achievements.”
