McCann Worldgroup Named Most Creatively Effective Agency Network in Effie Effectiveness Index

McCann Worldgroup announced today that has been ranked the Most Effective Agency Network in Europe in the global 2022 Effie Effectiveness Index. This industry record also represents a milestone for the network in the region, beating its own previously held record, to take the top spot for an unprecedented 7th year – beating the closest competition by almost 200 points.

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

The Effie Effectiveness rankings also recognised the global brands most successful in producing effective results with their marketing communications, citing a number of the network’s global clients including IKEA and ALDI. Clients GM, Nestlé, Reckitt and the Coca-Cola company were ranked in the Top 20 list of global marketers.

Fernando Fascioli, president, McCann Worldgroup Europe & UK and chairman Latin America, said, "This is a huge tribute to our clients and our teams who are so focused on partnering to create business and brand value. I am incredibly proud of the exceptional consistency, commitment, talent, and leadership of our people. The Effies are the true measure of creative impact and being named the #1 network for a seventh year is a tremendous achievement.”

Harjot Singh, global chief strategy officer, McCann Worldgroup & McCann said, “We are so honoured to share this amazing milestone with our clients and teams. Consistently effective and impactful work remains the most credible determination of the value we create, for and with our clients. Our culture is shaped by trust, collaboration and a shared belief in prioritising creative effectiveness, and this lies at the heart of this achievement.”

Additionally, four of the top 20 individual agencies ranked globally by the Effie Index were McCann Worldgroup agencies: McCann Tel Aviv #3, McCann India #7, McCann Lima #13, and McCann Colombia #16.