McCann Worldgroup Named Agency Network at the 2023 Effie Awards Europe

McCann Worldgroup was awarded the Agency Network of the Year title at last night’s 2023 Effie Awards Europe, winning four gold and three silver trophies for their outstanding work for IKEA, Aldi UK & Ireland, Vodafone and Getlini EKO from agencies across Spain, Manchester, Romania and Riga (Latvia). In addition, Aldi’s ‘Kevin vs John’ from McCann Manchester won the Grand Effie.

“At McCann Worldgroup Creative Effectiveness is in our DNA – it’s what we deliver with the Truth Well Told.  This is our North Star and this focus is reflected in our network being named the most creatively effective network in this region for eight years. We truly understand the transformational power of creativity to grow brands and businesses, and we believe our clients’ success is our success. I am so proud of our teams and our clients who have been recognised in this way,” said Fernando Fascioli, president, McCann Worldgroup, Europe & UK and chairman, LATAM.

Over 140 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. The jury, co-chaired by Ayesha Walawalkar, chief strategy officer, MullenLowe Group UK, and Catherine Spindler, deputy CEO of LACOSTE, awarded 50 trophies to almost 40 agencies from 16 countries across Europe.

“We truly believe creativity is the cornerstone of building enduring brands and creating meaningful works for our clients. Our mantra, 'Truth Well Told, gives us a clear vision and focus to help create strategically brilliant, creatively rich and powerfully effective work for our brands. Success requires doing the right things, right. Resilience and strong collaborative partnerships within our teams and with our clients helped form the bedrock of this achievement,” said Nusara Chinnaphasaen, regional head of strategy, Europe, McCann Worldgroup,

The winning work from the network included:

- Best of Europe: Media Strategy & Idea. ‘Trapped in the '90s IKEA - McCann Spain

- Best of Europe: Retail: ‘Trapped in the '90s IKEA - McCann Spain

- Best of Europe: Seasonal/Current Events. ‘Kevin vs John’ Aldi UK, McCann Manchester

- Best of Europe: Sustained Success: ‘Kevin vs John’ Aldi - McCann Manchester

- Positive Change: Environmental Brands. ‘No Trash – No problem’ Getlini EKO - White Label/McCann Riga

- Positive Change: Environmental Brands. ‘Vodafone Discoverage’ Vodafone Romania - McCann Worldgroup Romania

In addition, ‘Opt-Ink’ for Junge Helden from McCann Germany office in collaboration with McCann Paris won a Care Award from ACT- Advertising Community Together, recognising work that made a positive societal impact.