McCann Reveals Denmark's Hidden Happy Flag

According to several global polls, Denmark is the happiest country in the world. As coincidence has it, McCann discovered that the Danish flag was also hidden within the Coca-Cola logo. It was too big an opportunity to pass up on, and so McCann decided to take this discovery to Denmark’s biggest airport. Traditionally travellers are welcomed to the airport by locals waving flags, but quite often people don’t take part, and the welcome isn’t quite as grand as it could be. In a bid to create a happy welcome into the world’s happiest country, McCann created a special poster that allows people to take flags straight from the Coca-Cola logo. 

Credits

Advertised brand: Coca-Cola
Client: Coca-Cola Denmark
Campaign Name: The Happy Flag
Advertising Agency: McCann Worldgroup/McCann Copenhagen
 
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen