senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

McCann Oslo bid you Go’Morgen

21/09/2012
Advertising Agency
London, UK
81
Share
‘Hunger Management’ is needed in this new spot for the get-up-and-go yoghurt brand

 

McCann Oslo have just completed work on a new campaign for Go’Morgen Yoghurt. 
 
Translated into English they are dubbed ‘Good Morning yoghurts’, intended to give people on the go that instant morrow pick-me-up. 
 
The witty new ‘Hunger Management’ spot features a number of plays on the need for anger management. Many of life’s little niggles that can infuriate us play part, including kids’ toys stuck in impossibly secure plastic packaging; dropping laundry from the top of the stairs back down to the basement and attempting to recycle cardboard through the unhelpfully tiny holes that accompany such trash cans. 
 
However, it is not anger management that is needed. It is food. Precisely, it is a Go’Morgen yoghurt.


 

,/p>

The ad was shot by Motion Blur’s Henrik Sander and post produced by ShortCut. 
 
Credits
 
Agency: McCann Oslo
ECD: Tore Woll
Copywriter: Tore Woll
Art Director: Erlend Klouman Hoiner
Account Manager: Kristin Lien
Account Director: Marit Hovik Hartmann
Planner: Svein Saelid
 
Production Company: Motion Blur
Director: Henrik Sander
DOP: Crille Forsberg
Producer: Espen Horn
Editing: Jens Christian Fodstad
 
Post Production: ShortCut
Sound: Tormod Ringnes
 
Song: Where is my mind, Pixies cover by Mike Baiardi
 

 

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0