McCann Oslo bid you Go’Morgen

McCann Oslo have just completed work on a new campaign for Go’Morgen Yoghurt. 

 

Translated into English they are dubbed ‘Good Morning yoghurts’, intended to give people on the go that instant morrow pick-me-up. 

 

The witty new ‘Hunger Management’ spot features a number of plays on the need for anger management. Many of life’s little niggles that can infuriate us play part, including kids’ toys stuck in impossibly secure plastic packaging; dropping laundry from the top of the stairs back down to the basement and attempting to recycle cardboard through the unhelpfully tiny holes that accompany such trash cans. 

 

However, it is not anger management that is needed. It is food. Precisely, it is a Go’Morgen yoghurt.

 

The ad was shot by Motion Blur’s Henrik Sander and post produced by ShortCut.