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McCann New York Asks Parents to Love Cereal 'Again' in General Mills Campaign

McCann North America, 8 months, 1 week ago

Campaign celebrates that 75 percent of their cereals no longer include artificial flavours and colours

McCann New York Asks Parents to Love Cereal 'Again' in General Mills Campaign

Anyone who has ever played ‘peek-a-boo’ or ‘aeroplane’ with a child knows that when kids love something, they want to experience it again, over and over...and over.

 

McCann New York have created ‘Again’, a new campaign for General Mills. Timed to an announcement that as of today 75 percent of their cereals no longer include artificial flavours and colours from artificial sources, the campaign taps into this universally shared observation to convey an important message, now parents can love General Mills cereals – again.

 

The work spans Broadcast, Digital (including Facebook, Twitter, Instagram, General Mills Cereal Page), Social, PR, Search and Events.  

 



Visit the GMI blog here 

Creative Agency

Chief Creative Officer: Eric Silver (North America); Tom Murphy, Sean Bryan (New York)

Creative Director: Ryan Quigley, Nick DiLallo (Assoc)

Copywriter: Molly Wilkof

Art Director: Zoe Kessler

Executive Creative Director: Larry Platt

Account Director: Britta Larson

Group Account Director: Amber Greenwalt

Music Supervisor: Eric Johnson, Mike Ladman (Producer)

Executive Producer: Amanda Revere

Team Manager: Christie Wenzel

Creative Agency: McCann NY

Business Manager: Brent Larson

Account Supervisor: Ben Blaska

Chief Production Officer: Nathy Aviram

Music and Sound

Music Production: Finger Music

Sound Engineer: Phil Loeb

Sound Mix: Heard City

Offline

Edit Company: Work Editorial

Editor: Ben Jordan

Production Company

Director: Jun Diaz

Executive Producer: Drew Santarsiero

Producer: Leah Fleischmann

Production Company: Smuggler Films

Category: Breakfast , Food