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McCann Madrid's Syrmo Smart Pad Helps You Become a Kick-ass Skateboarder

McCann EMEA, 4 months, 3 weeks ago

Electronic sensors let you record every trick and rewatch them in 3D

McCann Madrid's Syrmo Smart Pad Helps You Become a Kick-ass Skateboarder

Skateboarding is a sport that has barely changed in its 50-year history. In order to give a helping hand to those practicing the sport, McCann Madrid and Syrmo got in touch with them to find out their problems, their challenges, their needs.

The result? The Syrmo Smart Pad was born.

Syrmo is a Smart Pad that skateboarders fit to the truck of their skateboard, it has electronic sensors that track every movement of the skateboard and connects to an App on their smartphones and records all the tricks in 3D. So the skater can see the tricks again (with all the details regarding height, angles, air time, pop force, number of tricks of the session, fails, learnings, statistics…) share them on social media, analyse tricks and improve them, beat rankings, beat your friends or other skaters and level up your position in the rankings, challenge friends to beat your records, choose new skateboarding routes and many more. In short, Syrmo is the biggest social network for skaters.


Creative Agency

Chief Creative Officer: Monica Moro

Copywriter: Miguel Moreno

Art Director: Matias Ivan Visciglia

Executive Creative Director: Jon Lavin & Raquel Martinez

Creative Agency: McCann Madrid

Category: Outdoor equipment , Sports and leisure

Genre: Digital