McCann Lima & LAN Airlines Give Children the Flight of their Dreams
McCann Worldgroup Peru has partnered with LAN Airlines Peru to offer the poorest children of Peru a chance to fly for the first time and enjoy a free trip to Lima, the country’s capital.
The campaign, “Kids that dream, kids that fly,” is a 5-year old social responsibility effort from LAN whose goal is to make the world a bigger place for children who live in remote places in Peru. This programme, which reached over 350 children, offers them the opportunity to know the capital city, to know the ocean, while offering their first experience in an airplane.
McCann Lima created a TV commercial, 'Mariela's Dream,' about a little girl from Cusibamba, Cusco, a tiny, remote Andean mountain village. Mariela’s dream is to sing among the clouds. Mariela gets her chance when she flies from the remote countryside to Lima.
In the TV commercial, Mariela’s entire village turns out to see her off on her journey. The film was published in LAN´s official YouTube Channel and had over 1 million views in the first week.
“We were looking to introduce this programme to the general audience, through a positive and motivational message,” says Mauricio Fernandez Maldonado, chief creative officer of McCann Lima. “Because, while sometimes it seems that a dream can never come true, if you believe in it, and won't let it go, you will always find a couple of wings that can help you reach your dreams; and, to do so, what better wings than LAN's?”
Category: Airlines , Travel
Genre: People , Scenic , Storytelling