McCann Hires Nicky Vita as Planning Partner

McCann London has announced today the hire of Nicky Vita as Planning Partner. Vita will oversee the Premier Foods business, along with several other clients and accounts. Vita joins from BBH, where she spent a large part of her career since 2006, and moved up the ranks from account planner to Strategic Director, overseeing clients including Barclays, Barclaycard, Weetabix, Whitbread Restaurants, Johnny Walker and Unilever. Prior to BBH, Vita was at TBWA\ Hunt\ Lascaris Johannesburg, where she started her career post university as a strategic planner.

Zaid Al-Zaidy, Chief Executive Officer of McCann London, says of the hire, “Nicky’s strategic prowess and her ability to deliver deep consumer insights will be a huge strength for our clients’ brands. And she has a cupboard full of effectiveness awards to prove it. Not only is she a great talent, she’s also as excited as we are about McCann’s new creative potential.”

Vita will begin her role at McCann starting in January of 2014.