M&C Saatchi Sport & Entertainment North America Named Agency of Record for NOBULL

Full-service creative communications agency M&C Saatchi Sport & Entertainment North America announced today that it is the new earned media agency of record for fast-growing footwear and apparel training brand NOBULL.

The agency was awarded the business following a competitive RFP process and will continue to raise awareness for the Boston-based start-up within the U.S. and beyond, as the business looks to expand into new markets globally. M&C Saatchi Sport & Entertainment will lead storytelling across NOBULL’s extensive product portfolio and through its impressive roster of athletes including Mac Jones, Nathan MacKinnon, Tia-Clair Toomey, Caeleb Dressel, Brooke Wells and more.

The agency will also have an integral role in promoting NOBULL’s partnerships including the PGA TOUR and CrossFit. In addition, the agency will be responsible for executive thought leadership and corporate communications.

"We are thrilled to partner with M&C Saatchi Sport & Entertainment during an exciting period of growth for NOBULL,” said Todd Meleney, chief marketing officer at NOBULL. “With their extensive knowledge and expertise in the sports and fitness industry, we know they are the right partner to help celebrate the NOBULL brand. The team has been able to quickly immerse into the NOBULL DNA, and we’re excited to get to work."

“We have been fans of the NOBULL brand for several years and appreciate the brand’s unwavering commitment to those who train hard and don’t believe in excuses,” said M&C Saatchi Sport & Entertainment president Andrea Nirsimloo. “NOBULL has an intensely dedicated, loyal fanbase and we look forward to introducing the brand to new audiences this year and beyond. In a cluttered fitness industry, NOBULL truly stands out and is a brand to watch, and we are thrilled to be supporting an exciting company as it continues to cultivate new fans in the U.S. and globally.”