M&C Saatchi Sport & Entertainment Announces Trio of Key Senior Hires as It Marks 4 Years in Amsterdam

Image: (L-R) Alex Aylmer, Noëlla Neffati, managing director Toan Ravenscroft and Cathelijne Noortman

As M&C Saatchi Sport & Entertainment celebrates its fourth anniversary in Amsterdam, the agency has underlined its position as the specialists in connecting brands to people via their passions with the announcement of three pivotal hires. 

The new appointments follow a fourth year of growth including recent additions UEFA, Ballantines, Catawiki and the Bill & Melinda Gates Foundation, expanding an existing roster that features powerhouses Heineken, Red Bull, SkyShowtime and more. 

Toan Ravenscroft, managing director commented, “Our expertise in the passions space has always been powered by having brilliant people who live and breathe these sectors - ensuring we have the most culturally insightful, creatively curious and connected team. We hand-picked Noëlla, Cathelijne and Alex based on the perfect blend of skills and personalities to continue to elevate our agency offer.”

Cathelijne Noortman, brings vast experience in music, brand and entertainment PR with an expansive and influential network and a proven track-record of weaving world-leading brands into the vibrant worlds of entertainment and culture. Known for her strategic prowess in orchestrating high-impact PR campaigns, she joins from The Media Nanny, and will spearhead the agency’s PR & influencer communications, in the Netherlands, Benelux and global market.

Alex Aylmer, has an extensive understanding of the sponsorship and sports marketing industry, bringing a diverse range of experience from across continents, including previous roles at McLaren Automotive and OMD Create. His remit will be to strengthen the agency's sponsorship consultancy, rights management, and activation capabilities.

Noëlla Neffati, a creative force of nature, Noëlla boasts a varied career marked by pivotal roles at Marcel Agency and the co-creation of the avant-garde platform, Human Humans. Decorated with over 160 advertising awards, her experience will drive creative excellence, steering integrated activations and productions, with an emphasis on lifestyle and culture. 

Toan continued, “Our clients are being faced with fresh challenges every day in rapidly evolving marketing and sport & entertainment landscapes, so by coupling our deep understanding of passions with discipline expertise across key functions such as creative content production, social campaigns, PR & influencer communications, sponsorship consultancy and live experiences, we are able to provide ever-more creative, industry-leading solutions.”

M&C Saatchi Sport & Entertainment opened in Amsterdam in 2019, following expanded client need across Amsterdam, the Netherlands, Benelux and to act as a global hub for clients located here.