M&C Saatchi Named Agency of the Year at B&T Awards

M&C Saatchi is the best advertising business in Australia after being crowned Agency of the Year amid a four-gong haul at the B&T Awards presented at a gala event at Sydney’s Dockside Pavilion on Friday night.

M&C Saatchi won the Grand Prix award amid a clean sweep of the agency of the year titles:

· National Advertising Agency of the Year (beating finalists: CHE Proximity, Clemenger BBDO, Cummins & Partners, Leo Burnett and the Monkeys)

· NSW Advertising AOTY (beating Leo Burnett, The Hallway, The Monkeys and The Works)

· Employer of the Year (over 100 employees, beating: Clemenger BBDO Melbourne, Leo Burnett Sydney, OMD Australia and UM Sydney).

The continued evolution of its CommBank Can brand platform was also a finalist of Ad Campaign of the Year.