MAXI Selects Mo-Sys StarTracker for Volvo Product Launch

MAXI, a leading provider of cutting-edge technology for live hybrid and virtual events, today announced that it selected Mo-Sys StarTracker to deliver a major new product launch for Volvo.

The corporate virtual production event, which took place at the Volvo factory in Curitiba, Brazil, showcased four new trucks. MAXI was responsible for the entire technology stack required to deliver the high-profile launch, including building an LED virtual studio, providing the virtual production technology, and tracking the camera movements using Mo-Sys StarTracker.

StarTracker is a state-of-the-art camera tracking system that provides precise and reliable data in real time. This was essential for the Volvo launch, as the camera movements had to be synchronized with the virtual environment in order to create a seamless viewing experience for the audience.

“We always search for the best products in the market to ensure our high-profile projects for the likes of Volvo go to plan without problems,” said José Augusto, Director Executivo of MAXI. “StarTracker was chosen as it offers the most precise and reliable camera tracking data available. The versatility of the system, which can be used with different types of cameras, lenses, and grip, was also a key factor in our decision.”

The Volvo launch event was broadcast live to 10,000 people, including Volvo employees, dealers, press, and clients. The audience was able to get a close-up view of the new trucks in a realistic virtual environment.

“We were delighted with the results of the Volvo launch,” said José Augusto. “The use of Mo-Sys StarTracker ensured that the camera movements were smooth and precise, and the virtual environment was incredibly realistic. The audience was able to get a truly immersive experience of the new trucks.”