Maverick Brands Chooses Amazon Advertising for Coco Libre

Maverick Brands, maker of Coco Libre organic coconut waters and coconut protein drinks, has selected Amazon as its agency partner. Duties include strategic brand development and integrated advertising. 

“They really understood the story we need to tell about our brand, and they came with creative firepower right out of the gate,” said CEO Mark Shaw. “It’s a crowded category and Amazon showed they know how to cut through the clutter and create an immediate impact.”

Amazon competed against four other agencies for the account, ultimately sealing the deal with the pitch presentation in a rock climbing gym followed by a bouldering session with the CEO.

“This account is a perfect match for our agency expertise with progressive brands,” said Creative Director Traci Shiro. “And we have so many bikers, hikers, climbers and yoga-ers on staff, we knew this was meant to be.”

Creative is already in development and scheduled to break in Q2 of 2015.