senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Maui Brewing Collaborates with The Butler Bros for Bold New Branding

06/06/2016
Marketing & PR
Hot Springs, USA
28
Share
Hawaii’s largest craft brewery welcomes beer drinkers to the ‘ohana with refreshing new packaging

Maui Brewing Company (MBC) recently launched new branding and packaging designed to make its unique line-up of beers all feel like one, cohesive family. It’s the result of a nearly yearlong collaboration with The Butler Bros, an Austin-based brand studio, who visited Maui to immerse themselves in the Maui Brewing Company culture.

“It all started on the island of Maui,” said Marty Butler, founder of The Butler Bros. “Travelling with our team to collaborate with the ’ohana that is Maui Brewing Co. made an enormous difference and led us to a beautiful new design for Hawaii’s most prolific craft brewer.”

Through the process, The Butler Bros learned about the brewery’s ’ohana culture, a Hawaiian word for family that is used to describe people who share a common bond. They also got to know founder and CEO Garrett Marrero better and hear the story behind MBC’s original logo, a tribal honu that held a lot of equity for customers and a lot of personal meaning for Marrero, who sports a tattoo of the sea turtle.

The new branding effort features an evolved turtle logo and messaging that speaks to the brewery’s pride in being an authentic, Hawaiian-made product. Influential Polynesian tattoo artist Orly Locquiao collaborated on the can artwork for Bikini Blonde Lager, Pineapple Mana Wheat, Coconut Hiwa Porter, Big Swell IPA and Island Root Beer.



“While demonstrating a clear visual change, our refreshed brand represents our solid foundation and continues the MBC legacy without losing our heritage, or the power of our logo recognition that has been built over the past decade,” MBC’s CEO, Garrett Marrero said. “Our fans can be assured that while our brand has a new look, we are still brewing the same great indie craft beer!”

The new designs are set to hit shelves in Hawaii this month and on the Mainland later this year. 
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Sapka Communications
A Coming of Age Story
The Island School
31/10/2024
10
0
Delivery
Chicago Sports Network
08/10/2024
3
0
Three Teams, One Network
Chicago Sports Network
08/10/2024
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0