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Editors' Choice

Matthew Vaughn’s Supernatural Epic for Nike Reveals the Monsters of Football

Directed by the BAFTA-nominated big-screen director, the film hints at the malevolent sporting powers of players including Coutinho, Pugh and De Bruyne

Matthew Vaughn’s Supernatural Epic for Nike Reveals the Monsters of Football

Nike has released a new film ‘Awaken the Phantom’ to promote its new Phantom boot.

Through Wieden + Kennedy Amsterdam and directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), an epic two-and-a-half-minute film tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportions.

Phantom footballers Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make an appearance, as do icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo, while the film also features Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage.

The music is a mashup between Genesis and Heavy Metal by Justice.

With a series of vignettes, sharp humour and plenty of supernatural special effects, it’s a work of pure entertainment evocative of Nike’s previous successes such as ‘Nothing Beats a Londoner’ and the legendary ‘Write the Future’.

Ahead of the film’s launch last Friday, a social campaign has also been seeding supernatural myths around real Phantom players and the boot. Follow the content at - #AwakenThePhantom.

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Advertiser: Nike

Creative Agency

Creative Agency: Wieden + Kennedy Amsterdam

Copywriter: Jake Barnes

Art Director: Riccardo Rachello

Executive Creative Directors: Eric Quennoy, Mark Bernath

Assistant Producer: Sanne Van Hattum

Executive Producer: Elissa Singstock

Production Company

Production Company: Black Label Productions

Executive Producer: Dom Freeman

Director: Matthew Vaughan

DOP: George Richmond

Producer: Tim Wild

Production Assistants: Hugo Taylor

Casting Director: Belinda Norcliffe

Production Manager: Michelle Kirkman


Edit Company: The Quarry

Editor: Paul Watts/Scott Crane

Producer: Tor Adams

Post Production / VFX

VFX Supervisor: Adam Droy, Ashley Tilley

Creative Director: Barnsley Wood

Post Production: The Mill

Executive Producer: Gemma Humphries


Music Supervision: MassiveMusic

Category: Clothing/fashion , Sports