Matalan Goes Back to School with New Ad from ITN Productions
Matalan has launched its latest back to school advertising campaign produced by ITN Productions. The creative of the inclusive ad was developed collaboratively by Matalan, Simon James Lee and ITNP, who also produced Matalan’s highly successful Christmas commercial.
Director Matt Carter also returns to direct the new ad which will run from July 9th, first online and then on ITV across the UK from July 16th until August 19th.
The advert features a brother and sister heading back to school who, despite their best efforts to destroy their pristine school uniforms over the course of the day, find that by the next morning their clothes are once again immaculate.
It is voiced by Denise Van Outen who features in Matalan’s ongoing branded content campaign, The Show, also produced by ITNP.
Paul Solly, Matalan Trading Director, said: “Family is truly at the heart of everything we do at Matalan and this year’s back to school TV advert really showcases that. This fun portrayal of a school day shows how Matalan is there for families in those every day moments that matter, providing the quality and value our customers want and need. We loved working with ITV and ITN Productions on this advert and felt they were the perfect partner to bring this message to life for our audience.”
Mark Thompson, Head of Branded Content, ITN Productions, said: “This charming ad captures the wear and tear kids’ uniforms face in an authentic and fun way. We were delighted to work with Matalan again after the success of the Christmas ad and to bring that same sense of humour and energy to their new campaign.”
Sound Designer: Craig Budd
Editor: Joe Wilby
Post Production / VFX
Post Production Company: ITN Productions and Lucky Cat
Flame Artists: Vicki Gordon
Gaffer: Paul Allen
Production Company: ITN Productions
Director: Matt Carter
DOP: Matt Fox
Producer: Noelia Lage, Noni Couell
Production Manager: Romy Jo Waller
Sound Recording: Dan Horne
Creative Agency: Simon James Lee
Art Director: Fay Fidler
Senior Account Manager: Chanel Hardcastle
Category: Clothing and Fashion , Day Wear
Genre: Music & Sound Design , People